What is it that drives us to do what we do? The answer to this question provides a gold-mine of information. If it was understood why we, as humans, do what we do then the person with this knowledge could essentially manipulate any situation – for better or worse - to gain for yourself, your business, your organisation, to facilitate change and to better an environment.

This book goes through human functions at a psychological level, learned behaviours & how to change these – or use them, as well as communication strategies that are proven to gain contracts, to gain a date, or to gain attention from another person, to change organisations & to ‘influence’ a person or group of people.

If you are a business person, sales rep, or even a student or just your average Joe who’s looking for tactics, strategies & secrets to success – this book is for you.

Paul Girgis